Portage Trail Outfitters

This project was done as a case-study to showcase my creative process as well as to demonstrate to students my thought process as I work. With that, I tried to capture some of the process via screen capture software as a demo. It also gave me an opportunity to develop a brand and carry it through many different channels and media creating something much more comprehensive.

The best way to get insight into the process is to go check out the dedicated website I created to highlight each creative step. My goal was to show intentionality behind every step. Looking at it now, there are surely things I might change, but I’m excited about the overall package. The process has opened up further opportunity for iteration, such as taking the app prototype to the next step from an idea to a functioning protoype as proof of concept.